Situation:
-Determined new model Maddison Gabriel was recently named the face of Gold Coast Fashion Week; however, she is only 12 years old. Many feel that she is extremely too young and has yet to fully develop. Maddison argues, however, that she can fit perfectly fine into women clothing and easily strut the runway.
Objectives:
-I want to be able to save Maddison's modeling career and dream
-People will understand that even though she is young, she has the potential to be a model
-Even though she is young, adults need to be shown that having Maddison model does not sexualize children.
-Show audience that it's not about what age you model, but if you can do the job.
Audience:
-Older adults, particularly working in the fashion industry and in Australia.
Strategy:
-Have Maddison continue to appear in fashion week and runway shows, but for designers geared towards teen and young adult clothing. Her look needs to be more innocent.
-Have Maddison appear on television or radio interviews, explaining that she is not being forced to do her job, but simply does it because it is what she loves.
-Possible make Maddison's image more innocent and appropriate for her age.
Tactics:
- Have Maddison continue to appear in runway shows so that people can see how serious she is about keeping her job.
- Have Maddison model for top designers, such as Tommy Hilfigers, but only clothing for their youthful audience.
-Have Maddison appear in Teen Vogue or Cosmo Girl modeling clothing fit for teens.
-Have Maddison appear on MTV to explain to younger viewers why she is fit to model at her age.
-Have Maddison appear on the Tyra Banks show to explain her story. Tyra started out modeling at a young age, so would understand and have sympathy towards younger models.
-Have Maddison be homeschooled so she is educated, but can work at the same time.
Timetable:
- The success of my campaign would take about a year to complete
-Getting in touch with Tommy Hilfiger and having her model his youthful clothing would take a few months to work out negotiations.
-Schedule appearences on MTV and the Tyra Banks show would take about 2 months.
-Having Maddison appear on Teen Vogue or Cosmo Girl would take up to 1 or 2 months after contact and negotiations.
-Having Maddison appear in next years fashion week would take about a year of preperation since this years fashion week, in which Maddison was named the face of Gold Coast fashion week, just completed.
Method of Evaluation:
-success of viewers watching her appearence on MTV and Tyra Banks show
-the positive feedback from her appearences in Teen Vogue and Cosmo Girl.
- Whether or not designers allow Maddison to appear in runway shows throughout the year
-Whether or not designers allow Maddison to appear in fashion week.
-If Maddison's contract isn't broken, then her agency will still allow her to model for them.
-Determined new model Maddison Gabriel was recently named the face of Gold Coast Fashion Week; however, she is only 12 years old. Many feel that she is extremely too young and has yet to fully develop. Maddison argues, however, that she can fit perfectly fine into women clothing and easily strut the runway.
Objectives:
-I want to be able to save Maddison's modeling career and dream
-People will understand that even though she is young, she has the potential to be a model
-Even though she is young, adults need to be shown that having Maddison model does not sexualize children.
-Show audience that it's not about what age you model, but if you can do the job.
Audience:
-Older adults, particularly working in the fashion industry and in Australia.
Strategy:
-Have Maddison continue to appear in fashion week and runway shows, but for designers geared towards teen and young adult clothing. Her look needs to be more innocent.
-Have Maddison appear on television or radio interviews, explaining that she is not being forced to do her job, but simply does it because it is what she loves.
-Possible make Maddison's image more innocent and appropriate for her age.
Tactics:
- Have Maddison continue to appear in runway shows so that people can see how serious she is about keeping her job.
- Have Maddison model for top designers, such as Tommy Hilfigers, but only clothing for their youthful audience.
-Have Maddison appear in Teen Vogue or Cosmo Girl modeling clothing fit for teens.
-Have Maddison appear on MTV to explain to younger viewers why she is fit to model at her age.
-Have Maddison appear on the Tyra Banks show to explain her story. Tyra started out modeling at a young age, so would understand and have sympathy towards younger models.
-Have Maddison be homeschooled so she is educated, but can work at the same time.
Timetable:
- The success of my campaign would take about a year to complete
-Getting in touch with Tommy Hilfiger and having her model his youthful clothing would take a few months to work out negotiations.
-Schedule appearences on MTV and the Tyra Banks show would take about 2 months.
-Having Maddison appear on Teen Vogue or Cosmo Girl would take up to 1 or 2 months after contact and negotiations.
-Having Maddison appear in next years fashion week would take about a year of preperation since this years fashion week, in which Maddison was named the face of Gold Coast fashion week, just completed.
Method of Evaluation:
-success of viewers watching her appearence on MTV and Tyra Banks show
-the positive feedback from her appearences in Teen Vogue and Cosmo Girl.
- Whether or not designers allow Maddison to appear in runway shows throughout the year
-Whether or not designers allow Maddison to appear in fashion week.
-If Maddison's contract isn't broken, then her agency will still allow her to model for them.
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